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CERTIFICATE In Facebook Ad(S-FA-7285)

  • Last updated Jan, 2026
  • Certified Course
₹499

Course Includes

  • Duration45 Days
  • Enrolled0
  • Lectures52
  • Videos41
  • Notes0
  • CertificateYes

What you'll learn

Facebook Ads (Meta Ads) Course 

In today’s digital world, Facebook & Instagram Ads have become one of the most powerful tools to grow any business online. Pemaji Academy’s Facebook Ads (Meta Ads) Course is designed to take you from basic concepts to advanced, real-world advertising skills that help you generate leads, sales, and brand awareness effectively.


This course covers everything from setting up Business Manager, creating high-converting ad campaigns, advanced audience targeting, budget optimization, and conversion tracking using Facebook Pixel. You will learn how to run ads for local businesses, service providers, e-commerce stores, and personal brands with practical, hands-on training.


Our expert-designed curriculum focuses on live practice, real campaign strategy, and industry-ready skills, making this course ideal for students, job seekers, business owners, and freelancers. By the end of the course, you will be confident in planning, launching, and scaling profitable Facebook & Instagram ad campaigns.


 Career Opportunities After This Course

After completing this course, you can work as:

  • Facebook Ads Specialist
  • Digital Marketing Executive
  • Performance Marketer
  • Social Media Advertiser
  • Freelance Facebook Ads Manager
  • E-commerce Ads Expert
  • Digital Marketing Consultant

You can earn through jobs, freelancing, agency work, or by running ads for your own business.


 Eligibility Criteria

This course is suitable for:

  • Students & freshers
  • Job seekers
  • Business owners & shopkeepers
  • Freelancers & digital marketers
  • Anyone interested in online advertising

👉 No prior experience required. Basic computer knowledge is enough.

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Course Syllabus

Facebook Ads (Meta Ads) Course Syllabus


Module 1: Introduction to Facebook & Digital Advertising

  • What is Facebook (Meta) Ads?
  • Importance of Facebook Ads in Digital Marketing
  • Facebook Ads vs Google Ads
  • Types of businesses suitable for Facebook Ads
  • Understanding Meta Ecosystem (Facebook, Instagram, Messenger)


Module 2: Facebook Business Manager Setup

  • Creating Facebook Business Manager Account
  • Adding Facebook Page & Instagram Account
  • Ad Account Creation & Settings
  • Payment Methods Setup
  • Business Manager Roles & Permissions


Module 3: Understanding Facebook Ads Structure

  • Campaign, Ad Set & Ad (Hierarchy)
  • Campaign Objectives Explained:
  • Awareness
  • Traffic
  • Engagement
  • Leads
  • Sales (Conversions)
  • Choosing the Right Objective


Module 4: Audience Targeting (Core + Advanced)

  • Core Audience Targeting
  • Location
  • Age & Gender
  • Interests & Behaviors
  • Custom Audiences:
  • Website Visitors
  • App Users
  • Customer List
  • Lookalike Audiences
  • Audience Research Tools


Module 5: Ad Creative & Content Strategy

  • Types of Facebook Ads:
  • Image Ads
  • Video Ads
  • Carousel Ads
  • Collection Ads
  • Writing High-Converting Ad Copy
  • Headline, Primary Text & CTA
  • Creative Design Tips for Ads
  • Canva/Photoshop for Ad Creatives (Basic)


Module 6: Budgeting, Bidding & Scheduling

  • Daily vs Lifetime Budget
  • Bidding Strategies
  • Ad Scheduling
  • Cost Per Click (CPC) & Cost Per Lead (CPL)
  • Budget Optimization Tips


Module 7: Facebook Pixel & Conversion Tracking

  • What is Facebook Pixel?
  • Pixel Setup & Installation
  • Tracking Website Events
  • Conversion Tracking
  • Understanding Events Manager

Module 8: Running Lead Generation Ads

  • Lead Form Ads Setup
  • Instant Forms Creation
  • CRM Integration (Basic)
  • Lead Quality Improvement Tips
  • Follow-up Strategy

Module 9: E-commerce & Sales Ads

  • Product Catalog Setup
  • Dynamic Product Ads
  • Website Conversion Ads
  • Retargeting Ads
  • Abandoned Cart Ads

Module 10: Analytics, Reports & Optimization

  • Ads Manager Dashboard
  • Understanding Metrics:
  • Reach
  • Impressions
  • CTR
  • CPC
  • ROAS
  • A/B Testing
  • Scaling Winning Ads
  • Reducing Ad Cost

Module 11: Ad Policies & Account Safety

  • Facebook Ads Policies
  • Common Reasons for Ad Rejection
  • How to Fix Disapproved Ads
  • Avoiding Account Ban
  • Best Practices for Long-Term Success

Module 12: Freelancing & Career Opportunities

  • Facebook Ads for Freelancing
  • How to Get Clients
  • Pricing Facebook Ads Services
  • Creating Case Studies
  • Career Paths in Digital Marketing


Course Fees

Course Fees
:
₹499/-
Discounted Fees
:
₹ 499/-
Course Duration
:
45 Days

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